Be Free From 101+ Unwanted Ingredients
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Simple Truth® makes it easy to know you’re getting quality products, Free From over 101+ unwanted ingredients. That’s why we proudly display our “Free From” badge across our products. When you see Simple Truth®, you can be confident in your choice.Free From Means…
No artificial flavors, colors, sweeteners or preservatives.Free From Means...
No synthetic dyes, fragrances or harsh chemicals.Trust in Simple
Simple Truth® makes it easy to know you’re getting quality products, Free From over 101+ unwanted ingredients. That’s why we proudly display our “Free From” badge across our products. When you see Simple Truth®, you can be confident in your choice.Free From Means…
No artificial flavors, colors, sweeteners or preservatives.Free From Means...
No synthetic dyes, fragrances or harsh chemicals.Our List of 101+ Unwanted Ingredients You Won’t Find in Simple Truth® Products
Acesulfame-K (acesulfame potassium)
Acetylated ester of mono- and diglycerides
Ammonium chloride
Artificial colors (Synthetic and FD&C Certified)
Artificial flavors
Aspartame
Astaxanthin, acceptable in supplements, if natural
Azodicarbonamide
Autolyzed yeast extract
Bentonite (acceptable in supplements)
Benzoates in food
Benzyl Alcohol
Benzoyl peroxide
BHA (butylated hydroxyanisole)
BHT (butylated hydroxytoluene)
Bisulfites
Bleached flour
Bromated flour
Brominated vegetable oil (BVO)
Calcium bromate
Calcium disodium EDTA
Calcium peroxide
Calcium propionate
Calcium stearoyl-2-lactylate
Calcium sorbate
Cap rocaprylobehenin
Carmine
Certified colors
Cochineal
Cyclamates
Cystine (I-cysteine), as an additive for bread products
DATEM (diacetyl tartaric and fatty acid esters of mono and diglycerides)
Diglycerides (acceptable in supplements)
Dimethylpolysiloxane
Dioctyl sodium sulfosuccinate (DSS)
Disodium calcium EDTA
Disodium dihydrogen EDTA
Disodium guanylate (GMP)
Disodium succinate
Dimethylamylamine (DMAA)
EDTA – ethylenedia mine-tetra acetic acid – chelating preservative
Erythorbic acid
Estergums
Ethanol, ethyl alcohol, except that which is used as a natural flavor carrier
Ethyl vanillin
Ethylene oxide
Ethyoxyquin
FD&C colors (food dye & color)
Glycerol ester of wood rosin
Hexa-, hepta- and octa-esters of sucrose
High-fructose corn syrup
Hydrogenated/partially hydrogenated fats & oils
Hydroxpropyl guar gum
Meth ylene chloride
Methyl silicon
Monoglycerides (acceptable if plant derived)
Monosodium glutamate (MSG)
Neotame
Nitrates/nitrites
Oxystearin
Parabens
Partially hydrogenated oil
Polydextrose
Potassium benzoate
Potassium bisulfate
Potassium bromate
Potassium hydroxide
Potassium metabisulfite
Potassium nitrate or nitrite
Potassium sorbate (acceptable in supplements only)
Propionates (calcium and sodium)
Propyl gallate
Propylene oxide
Propylparaben
Saccharin
Simplesse
Sodium aluminum phosphate
Sodium aluminum sulfate
Sodium benzoate
Sodium bisulfate
Sodium diacetate
Sodium ferrocycanide
Sodium glutamate
Sodium metabisulfite
Sodium nitrate/nitrite
Sodium propionate
Sodium sterol lactylate
Sodium steroyl-2-lactylate
Sodium sulfite
Solvent extracted oils, as standalone, single-ingredient oils (except grapeseed oil)
Sorbic acid
Sucralose
Sucroglycerides
Sucrose polyester (Olestra, Olean)
Sulfites (sulfur dioxide), acceptable if naturally occurring, e.g., vinegar
Tartrazine
TBHQ (tertiary butylhydroquinone)
Tetrasodium EDTA
Trans fatty acids
Vanillin, synthetic
2-‐propanone
1,2 hexanediol
2-‐carboxy-‐1methylpyridinium chloride
AA2G-Ascorbyl Glucoside
acetamide MEA
acetone
Acrylate Copolymer
acrylic acid/vp crosspolymer
aerosol sprays
AHAs
alcloxa
aldioxa
alkyl benzoate
alkyldimethylamine oxide
alpha arbutin
alpha hydroxy acids
Aluminum Chloride Hexahydrate
aluminum chlorohydrate
aluminum glycinate
aluminum hydroxide
aluminum oxide
aluminum powder
amino-guanadine
aminomethyl propanol
Aminopropyl Ascorbyl Phosphate
ammonia
ammonium alum
ammonium laureth sulfate
ammonium lauryl sulfate
ammonium polacrylate
ammonium xylene sulfonate
AMP
Aqualance
Arbutin
artificial colors
Ascorbyl tetraisopalmitate
atelocollagen
avobenzone
babassuamidopropalkonium chloride
babassuamidopropyl betaine
behenalkonium chloride
behenamidopropyl hydroxyethyl dimonium chloride
behenoxy dimethicone
behentrimonium methosulfate
benzalkonium chloride
benzethonium chloride
benzocaine
benzophenone
benzyl PCA
betaine
BHA (butylated hydroxyanisole)
BHT (butylated hydroxytoluene)
Bis Diglyceryl Polyacyladipate-2
Bis-‐Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate
Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl
bismuth oxychloride
Blue WS 1430
borax
boron nitride
Brassicamidopropyl Dimethylamine
bronopol
bumetrizole
butoxyethanol
Butyl methoxydibenzoylmethane
butylene glycol
butylene/ethylene/styrene copolymer
butylparaben
Butylphenyl methylpropianol
C 11-15 Pareth 12
C 12-14 Olefin Sulfonate
C 12-15 Alkyl benzoate
C 12-15 Alkyl octanoate
C 13-14 Isoparaffin
C12-15 alkyl lactate
C12-20 Acid PEG-8 Ester
C18-38 alkyl hydroxystearol stearate
Calcium Aluminum Borosilicate Silica
capryl isostearate
Caprylic/Capric Triglyceride (and) Diacetyl Boldine
carbomer
Carbowax (see polyethylene glycol)
carmine
castor oil/IPDI copolymer
Castoryl maleate
CDE (see cocomide DEA)
ceramide 2, 3
ceresin
certified colors
ceteareth 2 -‐ 100
ceteareth 5 -‐ 20
Cetearyl Ethylhexanote
cetearyl isononanoate
cetearyl methicone
Ceteth -‐20 Phosphate
cetrimonium bromide
cetrimonium chloride
cetyl betaine
Cetylpyridinium Chloride
chlorphenesin
Chromaveil
Cinnamidopropyltrimonium chloride
cocamide betaine
Cocamide DEA
Cocamide MEA
cocamide MIPA
cocamidopropyl pg-dimonium chloride
cocamidopropyl PG-dimonium chloride phosphate
Cocamidopropylamine Oxide
cocamine oxide
cochineal
coco betaine
coco phosphatidyl pg-dimonium chloride
Cocoamphocarboxyglycinate
Cocodimonium Hydroxypropyl Hydrolyzed Rice Protein
colloidal anhydrous silica
colloidal minerals
colloidal silver
Copolymer
Copper disodium EDTA
corn glycol
Cyclomethicone
Cyclopentasiloxane
cyclotetrasiloxane
diazolidinyl urea
dicaprylyl carbonate
dicaprylyl ether
dicetyldimonium chloride
diethanolamine (DEA)
dihydroxyacetone
diisopropyl dimerate
Diisostearyl Malate
Dimer Dilinoleate
dimethicone copolyol
dimethicone crosspolymer-3
Dimethicone glycereth-2 cocoate
dimethyl adipate
dimethyl capramide
dimethyl glutarate
Dimethyl oxobenzo dioasilane
Dimethyl oxobenzo dioasilane Dimethyl Phenyl 2-‐Butanol
Dimethyl Phenyl 2-Butanol
dimethyl succinate
dimethylmethoxy chromanyl palmitate
dimethylpolysiloxane
dioctyl sodium sulfosuccinate (DSS)
dipalmitoyl hydroxyproline
Dipentaerythrityl
Dipentaerythrityl dipetaerythrityl
dipetaerythrityl
dipolyhydroxystearate
dipropylene glycol
disodium EDTA
Disodium laureth sulfosuccinate
disodium oleamido succinate
Distarch Phospate Acetate
distearate 75
Disteardimonium Hectoride
DMDM hydantoin
EDTA
EGMS
emu oil
Equine oil
ethoxydiglycol
ethoxydiglycol oleate
Ethyhexyl Methoxycrylene
ethyl acetate
ethyl diglycol (see polyethylene glycol)
ethyl methoxycinnamate
ethyl vanillin
ethylene glycol
Ethylhexyl isononanoate
Ethylhexyl Methoxycrylene
Ethylyhexyl Salicylate
FD & C colors
formaldehyde
fragrance, synthetic (botanical fragrance, parfum, etc.)
Fullerenes
gelatin
germaben
germall
Glycereth-2 cocoate
Glycereth-26
glycereth-7 cocoate
Glyceryl
Glyceryl (tetradecanoate/hexadecanoate/octadecanoate/ricin oleate/eicosadioate)
glyceryl isostearate
glyceryl polyacrylate
Glyceryl rosinate
glycolic acid
Guaiazulene
Hexadecanol
Hexadecyl Isononanoate
Hexahydroxystearate/ Hexastearate/Hexarosinate
hexahydroxystearate/hexastearate/hexarosinate dipolyhydroxystearate
hexyl laurate
hexylene glycol
hexylresorcinol
homosalate
human placental protein
hydrocinnamate
Hydrogenated Polydecene
Hydrolyzed Vegetable Protein PG-Propyl
Hydrolyzed Vegetable Protein PG-‐Propyl Silanetriol
hydroquinone
hydrotalcite
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Hydroxyethyl Soyamide
Hydroxyethyl urea
Hydroxypropyl Polysiloxane
Hydroxypropyltrimonium Honey
imidazolidinyl urea
iodopropynyl butylcarbamate
IPDI
Iselux LQ
Isobutane
Isoceteth-20
isocetyl isostearate
Isocetyl Stearate
Isododecane
Isohexadecane
Isononyl Isononanoate
Isopentane
isopentyldiol
isopropyl methylphenol
isopropyl myristate
Isopropyl phenyl dimethicone
Isopropyl Titanium Triisostearate
Isostearyl Isostearate
kojic acid
lactamidopropyl trimonium chloride
lactic acid
Lauramide MEA
Lauramidopropylamine Oxide
Laureth-7
laurethsulfosuccinate
Lauryl Amidopropyl Betaine
Lauryl betaine
lauryl glucoside betaine
lidocaine
Lumiskin
Magnesium Aluminum Silicate
Magnesium Myristate
MEA-containing ingredients
Melanin
methoxycinnamate
Methyl Gluceth-10
methyl glyceth-20
methyl glycol
methyl nicotinate
Methyl Propanediol
methyl rapeseed extract
Methyl soyate
methylchloroisothiazolinone
methylisothiazolinone
methylparaben
methylsilanol mannuronate
Microcrystalline wax
mineral oil
myristic acid
myristyl alcohol
myristyl ether sulfate
Myristyl Lactate
myristyl myristate
nanotechnology ingredients
nitrocellulose
noleate/eicosadioate)
nonoxynol 10
Nylon-12
octadecanol
octinoxate
octisalate
octocrylene
Octyl dimethyl PABA
Octyl Dodecyl Neopentanoate
octyl methoxycinnamate
Octyldecanol
Octyldodecanol
Oleamidopropyl dimethylamine
Olefin Sulfonate
oleth (2-50)
oleth-20
oleth-3-phosphate
oleyl betaine
Oleyl Oleate
oxybenzone
Palmitoyl dipeptide-‐5 diaminobutyloyl hydroxythreonine
PABA (Para-Aminobenzoic Acid)
Palmitoyl dipeptide-‐5 diaminohydroxybutylrate
panthenyl ethyl ether
panthenyl triacetate
Para-Aminobenzoic Acid (see PABA)
parabens
paraphenylenediamine
parfum
parsol
PCA-ethyl cocoyl arginate
Pearl powder
PEG (see polyethylene glycol)
PEG 35 (stearate) castor oil
PEG/PPG-20/15 dimethicone
PEG-‐10 Sunflower Glycerides
PEG-‐10 Sunflower Glycerides
PEG-120 Methyl Glucose Dioleate
PEG-150 distearate
PEG-150 Pentaerythrityl Tetrastearate
PEG-20 glyceryl triisostearate
PEG-20, 100 stearate
PEG-40 hydrogenated castor oil
Peg-55 Propylene Glycol Oleate
PEG-6 Caprylic/Capric glycerides
PEG-7 Glyceryl Cocoate
Pentaerythrityl Tetra-‐di-‐t-‐butyl Hydroxyhydrocinnamate Pentaerythrityl Tetra-‐di-‐t-‐butyl Hydroxyhydrocinnamate Pentaerythrityl Tetraisostearate
pentaerythrityl distearate
Pentaerythrityl Tetra-Di-T-Butyl
Pentaerythrityl Tetraisostearate
pentaerythrityl tetrastearate
Pentasodium Pentetate
pentylene glycol
Perflouroisohexane
perfluorodecalin
petrolatum
phenylbenzimidazole-5-sulfonic acid
phenyl-butyl-nitrate
Phenylpropanol
phenyltrimethicone
phthalate
placental protein
polaxamer 335
polyacrylamide
Polyacrylate-13
Polyamide-‐8
Polybutene
Polydecene
Polyethylene
polyethylene glycol (PEG)
polyethylene terephthalate
Polyglyceryl -10 Behenate/Eicosadioate
polyglyceryl -2 dipolyhydroxystearate
Polyglyceryl Methacrylate
polyglyceryl-3 diisostearate
Polyglyceryl-3 Polyricinoleate
polyglyceryl-3 stearate
Polyglyceryl-4 Isostearate
polyimide 1
polyisobutene
polypropylene glycol
Polyquaternium 7
Polyquaternium 10
Polyquaternium 10
Polyquaternium 10
Polyquaternium 11
Polyquaternium-51
polysilicone-11, -15
Polyurethane-14
polyvinylpyrrolidone
potassium alum
Potassium C12-13 Alkyl Phosphate
potassium iodide
Potassium Myristate
PPG-12/SMDI Copolymer
PPG-15 stearyl ether
PPG-30
P-phenylenediamine
propanediol
Propyl Gallate
propyl gallate
propylene carbonate
propylene glycol
propylene glycol alginate
Propylheptyl Caprylate
propylparaben
Protein
Providone (see polyvinylpyrrolidone)
PTFE (teflon)
pvp/eicosene copolymer
pvp/va copolymer
Quaternium 87
Quaternium 95 (and) 1,3 Propanediol
quaternium-15
quaternium-18
Ricinoleylpropyl PG-Dimonium Chloride Phosphate
salicylic acid
Silanetriol
Silica Dimethyl Silylate
silica silylate
silver citrate
silver dihydrogen citrate
simethicone
soapstone (see talc)
Sodium coco-‐sulfate
sodium acrylate
sodium bisulfite
Sodium C14-16 Olefin Sulfonate
sodium cetearyl sulfate
Sodium coco-sulfate
sodium cocoyl sulfate
Sodium Dodecylbenzene Sulfonate
Sodium Erythorbate
Sodium fluoride
sodium hydroxymethylglycinate
sodium isostearoyl lactylate
sodium laureth sulfate
Sodium Lauroyl Methyl Isethionate
Sodium Lauryl Glucosideoxyacetate
sodium lauryl sulfate
Sodium lauryl sulfoacetate
Sodium metabisulfite
Sodium Methyl Oleoyl Taurate
sodium myreth sulfate
Sodium PEG-7 Olive Oil Carboxylate
sodium polyacrylate
Sodium sulfate
sodium sulfite
Sodium Trideceth Sulfate
sorbitan isostearate
soyamide DEA
soyamidopropalkonium chloride
squalane
stearamidopropyl dimethyl amine
Steardimonium
Steardimonium Chloride
steareth-2, 20, 21, 100 etc
Stearoxytrimethylsilane
Styrene/acrylates copolymer
styrene-pvp copolymer
Sulfated Castor Oil
Synthetic Beeswax
synthetic fluorphlogopite
synthetic fragrance
Synthetic Wax
talc
tallow
TEA-Carbomer
TEA-Lauryl Sulfate
tetradecanoate/hexadecanoate/octadecanoate/rici
Tetrahexyldecyl Ascorbate
Tetrahydroxypropyl Ethylenediamine
tetrasodium EDTA
Tetrasodium N,N-‐bis(carboxymethyl) L-‐Glutamate
Thiotic Acid
tin oxide
Tolnaftate
Tri Alkyl Citrate
tribehenin
Triclosan
Trideceth-12
Tridecyl Neopentanoate
tridecyl salicylate
triethanolamine (TEA)
triethoxycaprylysilane
Triethylhexanoin
Trihydroxystearin
trimethylsiloxysilicate
trisodium EDTA (see tetrasodium EDTA)
Trisodium ethylenediamine disuccinate
tromethamine stearate
tropolone
Ultramarines
urea
vanillin
Vanillyl Butyl Ether
vanillyl butyl ether
Water Caprolactam/VP/Dimethylaminoethyl
Water Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer
Wheat germamidopropyl betaine
Wheatgermamidopropyl Dimethylamine
willow bark extract
Zinc pyrithione