Tide Ultra OXI liquid laundry detergent provides 10X cleaning power* with built-in pre-treaters to remove even the toughest stains. It is now more concentrated to provide more stain removal and freshness and less water**. From America's #1 detergent,*** to cover your many laundry needs.

Measure your loads with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer.

• Contains no phosphate

* stain removal using 1 dose of Tide Ultra OXI liquid vs. 10 doses of the leading bargain liquid detergent, base variant

** vs. previous formula

*** based on sales