SOFT, TOUCHABLE, HEALTHY: An exotic & enticing ultra-rich blend w/ coconut oil & vanilla extract, this formula helps create hydrated hair that is soft, touchable, & healthier looking with each use; for damaged, curly, frizzy, & coarse hair types BOUNCE AND SHINE: Treat your senses to an organics-inspired island escape with an ultra-rich repairing blend with coconut oil. This nourishing formula calms frizz and tames flyaways, leaving hair with a silky soft bounce and shine; improves elasticity BEAUTY PURE AND SIMPLE: OGX hair care products are inspired by nature. We don't try to make hair look "perfect" because we'd rather make hair look fuller, smoother, straighter, curlier, or bouncier & smell irresistible while we're at it. ROCK WHAT YOU'VE GOT: OGX hair care products are designed to bring out the best in your hair, no matter what type or texture. Whether you need quenching moisture for curly hair, protection for colored hair, blowout cream, or matte pomade-we've got you. THE OGX DIFFERENCE: Try OGX if you've used products by Pureology, Head & Shoulders, Kerastase, Paul Mitchell, Batiste, Biolage, Pantene, Redken, Oribe, Loreal, Herbal Essences, TreSemme, Matrix, Bumble & Bumble, Biolage, Bed Head, Deva Curl, Living Proof.