Hair is almost entirely made up of protein, which gives hair its strength. Paraben-free Fructis formulas with Active Fruit Protein™, an exclusive combination of citrus protein, Vitamins B3 & B6, fruit & plant-derived extracts, and strengthening conditioners are designed for healthier, stronger hair. Fructis Color Shield Shampoo, with Acai Berry Antioxidant & UV Filters, helps restore hair’s power to keep color looking & feeling fresher for longer. Helps resist wash-out, fade-out, & dry-out so fresh vibrant color lasts longer.