Nourishing system that keeps hair color vibrant for 40 washes. At Dove we are dedicated to providing superior nourishment solutions for hair. We believe that if you want to achieve real results you need real care that works hard each time you use it. That is why we create our products with 2 way care, to provide both instant and long term results. So over time your hair gets better and better. Dove Color Care Shampoo and Conditioner, with Vibrant Color Lock technology, immediately protects your hair while deeply nourishing from within, keeping your color looking vibrant for longer. Every time you wash, your hair is protected, nourished, and beautiful.