OptUP™
We know eating healthy can feel hard – that’s why we’re dedicated to changing the way America eats. OptUP™ is a nutrition rating system to simplify choosing nourishing foods. Our goal is to make it simple and sustainable for you to shop and eat well, and that starts with understanding the food you’re buying today. Our Registered Dietitians are experts on cutting edge evidence-based nutrition science, not to mention total foodies, and they bring that expertise to your fingertips with OptUP™. OptUP™ helps you shop healthier on your terms.
Nutrition Ratings
Driven by our team of expert Registered Dietitians, nutrition ratings are calculated by leveraging data science, evidence-based nutrition information and machine learning to rate foods on a simple scale from 1 to 100. The more nutritious the food, the higher the nutrition rating. To check nutrition ratings as you shop, simply look for the nutrition information on each product page. You can use nutrition ratings to quickly compare similar products and add better-for-you items.
How is Food Rated?
OptUP™ analyzes the food label, including the ingredients, to calculate a product’s nutrition rating. Ratings are based on 100g of solid food or 240ml of beverage.
OptUP™ Favorites
OptUP™ Score
The nutrition ratings from your recent purchases are used to calculate your OptUP™ score. You can use your OptUP™ score to better understand the nutritional value of your purchases while tracking them over time. Simply use your Shopper’s Card when buying groceries at one of the Kroger Family of Companies then visit Nutrition Insights to analyze your purchases. Unlike other tools that help you track progress, there’s no tedious logging of food required.
Aim for an OptUP™ Score above 600
Our nutrition rating system classifies products as red, yellow or green options to help you balance your cart and find more nutritious foods faster. Our team of expert Registered Dietitians recommend aiming for an OptUP™ score above 600 to help guide balanced eating. Some of the items you want may be in the red category; save that portion of your cart for the things you really love. Strive for choices that are better for you in the green category when you’re willing to be more flexible and try new things.
Green (Items Rated Between 71-100):
Eat more of these foods! They tend to be lower in saturated fat, sodium, sugar and calories, and are typically higher in fiber, protein, unsaturated fat, fruits, vegetables, nuts and whole grains. Guideline: 50% or more of your cart.
Yellow (Items Rated Between 41-70):
These foods fall somewhere in the middle. They may be higher in saturated fat, sodium, sugar and calories and may be lower in fiber, protein, unsaturated fat, fruits, vegetables, nuts, and whole grains compared to green foods in the same category. Guideline: 40% of your cart.
Red (Items Rated Between 1-40):
Enjoy these foods mindfully and in smaller portions. These foods may have more saturated fat, sodium, sugar and calories and are likely lower in fiber, protein, unsaturated fat, fruits, vegetables, nuts, and whole grains. Guideline: 10% or less of your cart.
Green (Items Rated Between 71-100):
Eat more of these foods! They tend to be lower in saturated fat, sodium, sugar and calories, and are typically higher in fiber, protein, unsaturated fat, fruits, vegetables, nuts and whole grains. Guideline: 50% or more of your cart.
Yellow (Items Rated Between 41-70):
These foods fall somewhere in the middle. They may be higher in saturated fat, sodium, sugar and calories and may be lower in fiber, protein, unsaturated fat, fruits, vegetables, nuts, and whole grains compared to green foods in the same category. Guideline: 40% of your cart.
Red (Items Rated Between 1-40):
Enjoy these foods mindfully and in smaller portions. These foods may have more saturated fat, sodium, sugar and calories and are likely lower in fiber, protein, unsaturated fat, fruits, vegetables, nuts, and whole grains. Guideline: 10% or less of your cart.
Better for You Options
Wondering how to improve your OptUP™ score? Look for choices that are better for you, which are higher rated versions of the foods and beverages you’re already shopping for! Simply tap on a product and look within the Nutrition Information section. The key to choosing nourishing foods is finding the right balance of foods you love to eat. Select choices that are better for you when you’re willing to make a change.
Why Use OptUP™?
Research has shown that a healthy eating pattern, focused on a variety of nutrient-dense foods, can improve health. OptUP™ removes the guess work when asking “Is this healthy?” It makes focusing on healthier foods simple and fun, all while keeping taste in mind.
Tools & Resources
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Services and availability vary by location. Pharmacy, Clinic, and Telenutrition services are available in select areas. Access our pharmacy locator to find a pharmacy near you. The Little Clinic practices in the following states only: AZ, KY, OH, TN, CO, IN, GA, KS, VA. Access our clinic locator to find a clinic near you. Telenutrition services where medical nutrition therapy is provided are not available in AK, MT, NJ, NY, SC, WY, or where otherwise prohibited by applicable law. Walk-ins welcome as time allows.