It's the Simple Truth. Easy to find, understand and afford, Simple Truth from Kroger makes enjoying organic, natural and wellness products simply...better. All items are free from over one hundred artificial preservatives and ingredients so you can feel better about the delicious goodness that's in the food you serve your family. Certifiably delicious milk produced by happy, healthy cows free to graze on organic pastures and fed a diet that is free from grain & corn. Every step of our process is verified, so you know your glass is full of delicious, refreshing milk that's certified grass-fed from our fields to your refrigerator.