We are on a mission to help you feel good, starting from the inside. And with our 20 years of devotion to gut health, we make loving your gut easy. That's why we make our delicious probiotic yogurt with carefully selected ingredients: Grade A milk and juicy, ripe fruit and billions of live and active probiotics. Each cup of Activia needs several hours of slow fermentation to get our smooth & creamy texture. It's our way to help you give your gut some love. Because that's what really counts.