Create Your Account

Start saving right away when you create your digital account

Plus Card or Alt ID

Register your existing card to access hundreds of digital coupons, track your savings, check your Fuel Points, and more. If you don't have one we'll create a virtual card for you.

Your Plus Card or Alt ID Number:

  • Must be between 10 and 13 digits
  • Cannot start with a 0

Food4Less Rewards accounts are for a general audience and are not intended for consumers under the age of 16. Please do not create an account if you are under the age of 16. View our Privacy Policy to learn how we protect your information and get details on how to exercise your privacy rights where applicable by state.